Pay Per Click or PPC Explained

This blog is dedicated towards explaining what PPC or Pay Per Click really is. As with most of my blogs or websites that I work with I tend to start from the basic so that each and every of my readers could benefit from it and no one would be left out.

Therefore, like every other of my online website I am again going to start this one with the very basic information and then later on moving towards more advanced methods of PPC domination. Pay Per Click as the name suggest is the easiest and most effective way of generating income online. Where the customer who are visiting your website and if there are some ads on the website when they click on any of them then you would be paid.

Now the revenue per click is different for different Companies and different ads and Niches. I offcourse would be discussing how to select profitable niche where the cost per click would be higher. Now even selection of such a niche has its benefits and then there are some disadvantages too.

But as I said this first post in this blog is going to be very basic so let me go through with that.

First what is Wiki Version of PPC:

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.[1]

so there you have it. Now in my next post I would be explaining why you should go for PPC Campaign initially.